A friend asked for my thoughts on Societal Innovation, and I wanted to share my voice with you all. Strategy is the most common concept discussed in the business world, and yet the most abused and misconstrued. Based on academic data & research, one of the key elements of the problem that I like the most is the fact that many people in business or society in general have not been trained on “how to think” properly.
A joke that supports this points is “A student’s strategic objective is to pass each exam to get a certificate/degree to get a job.” That’s it? Another joke says “A student comes out of the exam and says “had the prof asked the question my way, I would have gotten an A+”
I’m certain you can discern the societal paradigm of this dilemma. Of course there are few exceptions like Steve Jobs, Bill Gates, Michael Dell, and other entrepreneurs who chose to think differently - outside the education institutional box!
Through proper thinking, businesses and society at large would come to understand that - what’s good for business could also be good for society and vice versa.
I very much like what Dr. Stephen Covey said based on his life’s research that - A company’s Mission should reflect something like this: To improve the Economic Well Being and Quality of Life of ALL Stakeholders (employees, customers, suppliers, shareholders, and society in general.)
Therefore, yes! I think societal innovation would be one of the next major strategic challenge. In addition to improving our ability to strategically think constructively, we must be able to improve our strategic thinking creatively to promote societal innovation.
“You never change things by fighting the existing reality. To change something build a new model that makes the existing model obsolete.” — Buckminster Fuller
‘’The best way to predict your future is to create it’’ — Abraham Lincoln
If you have any question, need any help in achieving your goal(s), or working strategically to grow your business, then do not hesitate to follow/connect with me @ www.google.com/+EllAWilson, www.linkedin.com/in/ellawilson, or www.twitter.com/#!/Ell_Wilson
No comments:
Post a Comment